A Scented Symphony

A Fusion of Tradition and Innovation

The Hibi incense match collection is born from a fusion of two enduring Japanese industries: the incense of Awaji Island and the matches of Harima. These regions have been producing their respective goods for over a century, with Awaji Island accounting for as much as 70% of Japan's incense production. The Hibi brand, established through the encounter of these traditional crafts, represents a new way to enjoy the fragrances that have been part of Japanese culture for generations.

Designing Daily Delights

Hibi, meaning 'day to day' in Japanese, captures the essence of incorporating the ritual of fragrance into daily life. Their incense matches are designed to be a part of your everyday routine, with a name that echoes their purpose: to provide a moment of tranquility and a scent that matches each day's mood. The simplicity and elegance of the Hibi matches are reflected in their logo, featuring two Chinese characters for 'day' side by side, representing the brand's ethos of simplicity and daily presence.

The Art of Aroma

From their hand to yours, the Hibi collection invites you to experience the joy of fragrance in a new, more intimate way. Crafted through years of trial and error, these incense matches are a perfect blend of paper fibers, incense, and charcoal, ensuring they light like a match but burn with the strength and fragrance of traditional incense. Each match is a small yet powerful tool to enrich life with the spirit of enjoyment, designed to make Hibi a household name in the realm of incense, both in Japan and across the globe.

With a focus on eco-friendly production and handcrafted quality, Hibi incense matches represent the pinnacle of Japanese craftsmanship. They are a tribute to the traditional art of fragrance, reimagined for modern sensibilities and a global audience.